Doyenne Studio

Inspired by the style of women artists such as Georgia O’Keeffe, Louise Bourgeois, and Ray Eames, the collection celebrates traditional workwear pieces with active elements and recycled materials.

 

Carefully designed to adapt to its wearer, the clothes combine comfort and versatility. Reversible silhouettes with bold and neutral palettes embrace the fluidity of being. 

The printed side of the collection is an original artwork created from a painting by Martina Giuseppone, which has been reworked in two different colorways. 

Together with the Nike design team, we developed a gender-neutral fit and sizing range that acknowledges the diversity of bodies across genders, with details such as an elastic waistband and adjustable wrist buttons for added adaptability. We have also integrated magnetic buttons that alternate on the jacket, making it easier for people with limited mobility to wear it. 

The Nike SB Blazer Low is redesigned with unique textures, colours, and sustainable materials - undyed pineapple canvas and denim made from pineapple waste. The sole is made of three layers of rubber, improving the durability of the shoe, two of which consist of Regrind, a material made from Nike’s rubber waste. With the shoe, we liked to think beyond product aesthetics and go deeper into the interaction and relationship someone can create with the shoe, particularly when it comes to skateboarding.

The collection was sold in skate shops worldwide.